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Mr. Clean and The Maids

P&G provides exclusive license to use iconic cleaning brand name.

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By: Christine Esposito

Editor-in-Chief

Mr. Clean has granted The Maids franchised house cleaning service company an exclusive license to use the Mr. Clean brand and icon in its promotions, advertising and sales materials. The Maids, founded in 1979, has locations in more than 40 US states and three Canadian provinces. The two brands have been working for several months collaborating on a unique partnership to bring Mr. Clean into home services, according to Procter & Gamble, which owns the Mr. Clean brand. Through the c...

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